Even SEO experts sometimes find themselves with questions about the ever-changing world of SEO. So, if you’re just getting started, to be afraid to ask as many questions as possible. Knowing that utilizing SEO for your business can help you open up a whole new world of digital opportunity is the first step. Once you understand the importance of SEO, filling in the blanks by getting answers to important questions is easy. For now, let’s tackle a few more common questions beginners usually ask when it comes to search engine optimization.
What are Alt Images, and Why Do I Need Them?
Search engines love images and visual content. However, they can’t ‘read’ them. Engines like Google, Yahoo, and Bing can only pick up on text, which is where the importance of alt text is essentially a description of the photo you’re using, hidden within the photo itself. When you add an image to your site, you’ll be able to control the alt text used to describe it. Not only does this make it easier for search engines to pick up, but if a viewer isn’t able to load the image for some reason, they still have the information behind it.
Does SEO Really Deliver Results?
There is a huge myth that’s been going on for years, suggesting that SEO is dead. Nothing could be farther from the truth. Yes, SEO delivers results, and is a great way to convert viewers into customers.
It’s easy to get impatient when you get started with SEO, because many businesses are eager to see results as quickly as possible. Working with an affordable SEO service can help to make sure you’re utilizing search engine optimization to the fullest. But, how fast you’ll see results depends on a variety of factors, from the quality of your content, to content creation, keywords, etc. The more you put into optimizing your content, the more you’ll get out of it from an audience that’s ready to pay attention.
What Should My SEO Goals Be?
Each business’ SEO goals will vary quite a bit. However, keep in mind that SEO is about more than just traffic numbers to a website. It’s nice to see when your site is doing well, and growing in visitors. However, the main goal of SEO should be conversion. How many of those people are actually becoming customers, and visiting you again and again? The numbers you want to aim for as a business are completely up to you, and can change as you grow. However, keeping that larger SEO goal in mind, and knowing what you’re aiming for can make a big difference in how you see the importance of digital marketing as a whole.
Now that you have a better understanding of some of the most common SEO questions, we hope you use this new found knowledge to make your content the best it can possibly be. SEO can absolutely work for you and your business, when it’s used to the fullest.